Report: Seat to Launch Four New Models in 2012 including a Four-Door Sedan

VW‘s Spanish subsidiary is expecting a 10 percent rise in sales this year and aims further growth in 2012, when it will launch four new models. According to CEO James Muir, new products such as the Ibiza ST and the Alhambra will boost Seat sales in 2011.

“We want to increase our 340,000 unit sales from last year – by 8 to 10 percent – thanks to existing models. We aim to sell 45,000 units of the Ibiza ST (station wagon) this year. And the Alhambra already is well above plan so we expect a full-year volume of 20,000 units. This proves that our brand is gaining strength,” Muir was quoted as saying by Autonews Europe.

For 2012, the company has even bigger plans, fueled by the launch of four new models. “We will launch four new cars: the new Leon, a totally new entry-level model, a four-door sedan and a major Ibiza facelift,” said Muir, who was appointed head of Seat in 2009.

While the new Leon is no surprise and the entry-level model should be Seat’s version of the VW Up!, the four-door sedan leaves room for speculations. The most logical choice would be to build a new Toledo, based on the upcoming Leon. But the four-door sedan could also be a reiteration of the Cordoba or even a facelift of the older Audi A4-based Exeo.

In order to sustain the expected sales growth, Seat will also hire more people. “Before the end of the year, we will hire 300 to 800 new employees,” Muir said. His plans for 2018 are way more ambitious: by that time Seat should sell 800,000 units a year and achieve a 15 percent return on investment.

By Dan Mihalascu

Source: Autonews Europe [Sub. Req.]

PHOTO GALLERY

Infiniti Drops New Teaser Of Electrified Performance Concept

Infiniti’s new, race car-like electric concept is just a week away from being revealed.

Watching The Evolution Of The Mazda RX-7 Makes Us Yearn For A New One

The Mazda RX-7 evolved considerably over its quarter-century of production, so imagine what a new one would be like.

Bring $800k, Drive Away In Jon Olsson’s Convertible Mercedes G500 4×4²

The premium of this extremely customized Mercedes-Benz G500 is a little excessive.

Lincoln Wants More Standalone Showrooms To Capitalize On New, Exciting Products

Lincoln is getting its dealerships ready for the Nautilus and Aviator.

Who Needs An 800HP Merc Estate? Nobody – And That’s Why We Like It

G-Power has come to the rescue to those who feel a standard E63 S isn’t enough.

Seat’s Cupra Brand Betting Big On Crossovers With First Dedicated Model

After years of sprucing up Seats, the newly emancipated Cupra brand is working on its first dedicated performance model.

Flood Pushes Cars Off Dealership Lot And Straight Into A Bridge

A number of vehicles were damaged including a Jeep Compass and Ram 1500.

2019 Nissan Sentra Gains New Tech And An SV Special Edition

The 2019 Nissan Sentra costs $1,100 more than its predecessor.

The Buyer Of The First Mustang Didn’t Know She Owned The First One, Wanted To Sell It For Scrap

It’s a good thing she didn’t sell it as the Mustang could be worth up to $450,000.

Bridge Collapse In Italy Kills Dozens, Sends Cars Falling 164 Feet

Reports suggest work was being done on bridge at the time of the collapse.