VIDEO: Eminem Meets Italian Opera at Lancia's Presentations of the 2012 Thema and Flavia Concepts

The 81st Geneva International Salon marked Lancia’s biggest but also, most controversial motor show appearance in recent years. Biggest because Lancia rolled out a total of six new vehicles and concept models, most controversial because four of those cars including the Thema flagship, the Flavia sedan and convertible concepts, and the Grand Voyager MPV are nothing more than rebadged Chryslers.

Lancia and Chrysler CEO Oliver Francois presented the Chrysler 300-based Thema under the sounds of an odd music mix. “Introducing this car of two continents in Geneva became a very personal affair, therefore I personally worked out a little piece of music, a blend of two musical cultures, Eminem’s typical Detroit beat with a touch of Italian opera,” said Francois just before the 2012 Thema saloon entered the stage.

Francois also took a stab at rival German premium carmakers saying that “there is a large pool of customers out there looking for an alternative to the German monochrome”. However, the Italian firm’s CEO quickly noted that “many have burned their fingers [in trying to compete with the Germans] in the past including Lancia”, but also added that “according to the American press”, the new 300 rivals the best Japanese and German premium models including the Lexus LS and the BMW 7 Series. Remember, we didn’t say it, Francois did.

The American-Italian tune was continued with the presentation of the other three rebadged Chryslers, the Town & Country-based Lancia Grand Voyager minivan and the Chrysler 200-based Lancia Flavia concept cars, which Francois said rival the Rolls Royce Ghost– could enter production in less than six months from now.

Scroll down to watch Lancia’s Geneva Motor Show presentations and have your say in the comments below.

VIDEO

2020 Mercedes GLS: Luxurious And Comfortable, But Not As Cool As An X7 Or Range Rover

The 2020 GLS 450 is powered by a new turbocharged inline-six and costs $76,195, yet it might be too conservative for its own good.

The 2020 BMW M235i Gran Coupe Is Already Out And About

The new M235i Gran Coupe is fitted with a 2.0-liter turbocharged four delivering 301 HP to all four wheels.

Subaru Impreza 22B STi Is Stunning, But It’s Also An $128k Affair

The Impreza 22B STi can sprint to 60 mph in just 3.9 seconds thanks to its bespoke 2.2-liter turbo four.

Driven: 2019 Lexus NX300 F Sport Is An Engaging Drive Crying Out For An Update

The 2019 NX300 F Sport still has a unique appeal, but in certain areas it feels outdated compared to its rivals.

2008 Mercedes CLS 63 AMG Has A Naturally Aspirated, 507 HP V8 Waiting For You

This first-gen CLS 63 AMG is equipped with the P30 AMG Performance package that brings carbon brakes, a limited-slip diff and sports suspension.

Do You Really Need More Than A Diesel-Powered BMW 3-Series?

The 320d sure is no M3, but with 187 HP, more than decent performance and good fuel economy, is a very good choice.

Lexus And Toyota Will Allegedly Launch Three New EVs By 2021

The two brands are also working on new plug-in hybrid models but, as one exec said, are waiting for the right time to introduce them.

This Is Where Mercedes-AMG Makes The New A45 And CLA 45

The German brand has started production of the A45, CLA 45 Coupe and CLA 45 Shooting Brake at its Kecskement plant in Hungary.

Dacia Duster Was EU’s Second Best-Selling Car In August Behind The VW Golf – See How The Rest Fared

The Sandero took fourth place, giving Dacia two models in the EU’s top 5 best sellers – quite an achievement given the brand’s somewhat limited range.

Lumma Design Adorns BMW X7 With Bold New Widebody Kit

Lumma’s X7 also sports a blacked-out kidney grille that doesn’t look half bad and big rims with extra wide tires.