BMW Introduces 7-Series Steinway & Sons Piano Limited Edition in China

Being that China is one of BMW’s largest and most important markets in the world, it only makes sense that the Bavarian company bring all of its products including any special models like the 7-Series Steinway & Sons Limited Edition that was first shown in late 2010. The special edition 7er, which was created by BMW Individual as part of an exclusive partnership with New York-based piano manufacturer Steinway & Sons, was revealed at a special event in China.

As with other markets around the world, the 7-Series Steinway & Sons will be available in China in two guises, the V8-powered 740i and the flagship 760i with a 544HP twin-turbocharged V12 (in both standard and long wheelbase versions).

The special edition limo is offered in two color schemes that reflect the contrast between black and white and which are deliberately reminiscent of the piano keyboard. The body features a special paintwork in which each coat of paint is individually smoothed and polished by hand, 20-inch alloy wheels and other details.

The interior is characterized by the high-quality leathers in either black with white linings, or white with black linings, the piano maker’s logos and a bespoke high-end audio system.

Worldwide production of the 7-Series Steinway & Sons will be limited to 150 units.


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