Let’s get one thing straight: I’m not a huge fan of beatboxing. It’s something me and my friends were big into in junior high, but I’ve since outgrown it. Others have not. In a recent TV spot promoting the latest-generation Volkswagen Polo GTI, the Singapore arm of global marketing agency Tribal DDB brought in local beatboxing talent Dharni Ng to lay down some slick beats.
The result is…interesting, I guess. I’m not really in much of a position to judge beatboxing, so it’s hard to tell if this is good or merely average. You can check out the full ad below and an additional clip of Ng “rehearsing” while being driven about in the Veedub. Oh, and don’t forget to leave a comment in the section below.
By Tristan Hankins
VIDEO