In what’s either a clever bit of marketing or an epic jumping the shark moment, Canadian ad firm Cundari has produced what it claims to be the longest banner ad ever for the BMW X3.
The ad, which measures 300 by 18,000 pixels (!) when fully extended, contains some 5,500 words of text and just goes on and on and on. So much so that I just skimmed through, trying to figure out if there was a point to it. It certainly didn’t make me want to buy an X3, but maybe that’s not what Cundari was trying to achieve.
Maybe they were attempting to prove that BMW ads could be something other than pretentious mass-marketing to badge-conscious buyers. Did they succeed? I leave that to you, the readers, to nut out into the comments section below. You can also check out the full text of the advert if you’re the adventurous type.
By Tristan Hankins