GM’s Holden Readies Rebadged Chevys for 2011 Melbourne Auto Show

It’s a global economy we live in and as such, it doesn’t come to much of a surprise when we see the same vehicles launched under different brands and names in various parts of the world.

Of course, it would be somewhat unfair to Holden if we didn’t mention that it has played a key role in the development and design of several GM products including the 5-door Cruze that will be show in pre-production trim at the 2011 Australian International Motor Show (AIMS), which takes place in Melbourne from July to 10.

The hatchback body style of the Cruze will be joined by the new Barina (a.k.a the Chevrolet Sonic) and the Colorado 4×4 concept pickup truck, which we’ve already seen with Chevrolet’s bowtie.

“The Colorado show car is the biggest and brightest star on the Holden stage this year,” said Holden Chairman and Managing Director Mike Devereux. “The next generation Colorado will be an important player in light commercial/pickup 4×4 segment which is up 11 per cent this year,” he added.

The new Colorado pickup will be introduced into the Australian market in production form next year.

Holden is also updating its bread-and-butter Commodore series with the presentation of an E85 capable V6 engine option.

“We’ll be adding to the Ecoline model range, extending E85 flex-fuel capability to the popular 3.6 litre SIDI V6 engine and launching a new dedicated LPG Commodore range to take advantage of the CO2 benefits of the locally-abundant fuel,” said Devereux.

HOLDEN COLORADO_______________________________________________________________________ HOLDEN CRUZE _______________________________________________________________________ HOLDEN BARINA

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