Frankfurt Preview: Ford Evos Concept Reveals Brand’s New Design Language [73 Photos]

Ford has gone ahead and revealed the Evos concept, which it claims, premieres the brand’s “first truly new global design language” developed under the One Ford product plan. Now, haven’t we heard that before? If “New Edge” and “Kinetic Design” ring any bells, the answer to that question is yes…

According to automaker, the Evos’ signature styling will form the basis for the next generation of Ford cars, minivans and crossovers, with the first actual production car to feature the new design language set to arrive in the market in 2012.

“The first fruit of this vision will be ready sooner than you might think – you’ll see it in around four months rather than four years” said Ford Group vice president, design and chief creative officer, J Mays. “We can’t wait to introduce the first production car to include this new Ford design to our global customers.”

The Detroit company says that the most important element of the new design is the brand new ‘face of Ford’, as in the inverted trapezoid grille that was foreshadowed in the Focus Electric and the new Focus ST.

The Evos concept has a fastback body shape which is said to reinforce the models’ driving dynamics and distinguishes it from its competitors. Mays claims that he and his team have evolved the Kinetic Design concept to a simpler approach while at the same time incorporating “the new face of Ford” as shown in the Focus ST and the Focus Electric.

The 2011 theme for concept models seems to be “1,001 ways to open your car’s doors”. After Peugeot’s HX1 “half-scissor” doors, the Evos sports gullwing-style, upwards opening doors –all four of them, which of course will never make it to production.

The interior of the Evos is relatively tamer save for the futuristic dashboard. Oddly enough, the steering wheel wouldn’t look out of context in a standard production car.

“The Ford Evos Concept is a strong statement of intent from the global design team,” said Mays. “We believe that the new generation of buyers around the world has higher expectations for a more premium design language in all products. This played an important role in shaping this fresh design DNA.”

More details on the concept model are to be released at the Frankfurt Motor Show, where the Evos will make its world premiere.


Aston Martin Vantage V12 Zagato Is Back, Gains Gorgeous Speedster Variant

Only 38 units of the resurrected Vantage V12 Zagato will be made: 19 Coupés and 19 Speedsters.

This Mercedes Driver In New Jersey Parked On Top Of A Toyota

According to the Maywood Police Department, the Merc driver pressed the gas pedal instead of the brake.

Strange Rover: Honda Element Owner Loves British Luxury SUV’s… Badges

This boxy Honda SUV gets some original logos, funny-looking dual exhausts – and that’s all.

Today’s AI Quiz: Do Robot Dogs Dream Of Hauling Box Trucks?

Apparently, Boston Dynamics’ SpotMini robots are looking to steal jobs from sled dogs too.

Dodge Challenger Gets Acquainted With The Liberty Walk Ethos

Wide body kits are Liberty Walk’s specialty, and this one seems to suit the Challenged just fine.

Fancy A “Cheap” Rolls-Royce? This Phantom Drophead Coupe Might Be The One

The highest bid for this one-owner Phantom Drophead Coupe currently sits at under $100k.

Ask Us Anything About The 2018 Lexus RC F 10th Anniversary Edition

Lexus has handed over the keys to a 2018 RC F – so what would you like to know about it?.

We’d Love To See Tesla’s “Blade Runner” Pickup Look Like This

The Tesla pickup will offer seating for six people and a maximum range of up to 500 miles.

2020 Mercedes GLS Vs. 2019 BMW X7: Which Side Are You On?

Mercedes’ answer to the first-ever BMW X7 is a completely redesigned version of its GLS luxury SUV.

Ford Fiesta Drives Through Red Light, Stops Into Pickup Truck

After missing a Jeep, the Fiesta collided with a pickup truck, though luckily no one was injured.