Kia’s groovy Hamsters are back with a new commercial to promote the cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale with prices starting from $14,650 after a $750 destination and handling fee.
The commercial is set in a dark, futuristic videogame world in which the South Korean firm’s rodents turn the battle between alien robots and humanoids into a dancing party under the sounds of electro-pop group LMFAO’s summer hit, “Party Rock Anthem”.
“The success and popularity of the Soul continues to grow and attract new customers to the Kia brand, and with music playing an important role in our marketing efforts it is the perfect time for the hamsters to return for a third installment featuring the infectious sounds of LMFAO’s ‘Party Rock Anthem’ to highlight the 2012 Soul’s new attributes,” said Michael Sprague, vice president, marketing & communications, KMA.
The new 60-second spot will air for the first time on television during MTV’s Video Music Awards (VMAs) on Sunday, August 28. Those of you that want an early peek at the commercial can scroll down to watch the video.