The second-generation of the Ford Fusion saloon is on its way with the world premiere to take place at the 2012 Detroit Auto Show in January.
As you’d expect, the Blue Oval is preparing a month long tease for its mid-size model starting with a new app that will give users the opportunity to drive the 2013 Fusion through a series of “worlds” that unlock to reveal the car.
The app operates on both Android and iOS operating systems, on smartphones and tablets including the iPhone, iPad and Droid. Once you download the app, you’ll have to capturing a Ford logo using the mobile device’s camera to begin the game.
“We want to have an exciting and interactive way to build anticipation leading up to the reveal of the all-new Fusion,” said Samantha Hoyt, Fusion Marketing manager. “The app allows consumers to learn about the advanced technology and design of the car in a fun and easy-to-use way while reinforcing the transformative nature of the Fusion.”
The new 2013 Fusion will be a global model with its European counterpart to carry the Mondeo moniker.