BMW Opens its Second Exclusive M Showroom in St. Petersburg, Russia

Initially created to handle BMW’s racing program in the early 1970s, the Bavarian firm’s M division grew exponentially over the years and is now responsible for the development of the brand’s high-performance models like the M3 and M6. Such is the success of BMW M Gmbh, that the German firm has begun opening exclusive showrooms for the sub-brand’s vehicle lineup around the world. The first dedicated BMW M Showroom was launched in Singapore in the summer of 2010. Now, BMW has opened its second M showroom in St. Petersburg, which is the second largest city in Russia after Moscow with a population of 4.8 million residents, and the sixth largest market for M automobiles. During the opening ceremony of the showroom, which carries the name “Park M”, Managing Director Alexander Bystrov said: “Our dealership is located in a new business district of St. Petersburg where young, modern business people leave and work. For them, speed, power and prestige are important in a car. You will find all this and more in the unique products of BMW M.” According to the German firm, the most popular BMW M model in Russia in the X6M.