It’s one of the most popular sporting events in the world attracting more 500 million television viewers in Europe, 230 million in the Americas, 190 million in Africa and over 130 million in Asia during the 2010-2011 competition. We’re talking of course about the UEFA Champions League, a main sponsor of which is Ford.
The Blue Oval has been an official partner and vehicle supplier to the UEFA Champions League for 20 consecutive years, and doesn’t plan to go away any time soon. Today, Ford announced that it is extending its sponsorship of the football competition through June 2015.
“Our new three-year agreement shows how strongly we feel about this partnership,” said Stephen Odell, chairman and CEO, Ford of Europe. “For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of people around common values.”
Ford said that its German arm would celebrate the 2012 UEFA Champions League Final being held in Munich with the launch of a new series of “Champions” special value models, as well as the delivery of 200 vehicles featuring the 2012 UEFA Champions League Final livery to support transport logistics at the Final.