Independent Directors Create Promotional Clips for Porsche

Over the years, the Porsche 911 has earned a reputation of being one of a few true sports cars that can be driven on a regular basis, day-in, day-out. That comes in sharp contrast to some of its rivals that pose many limitations and as a result, their owners reserve them for special occasions – hence the extra-low mileage of used examples. As part of a new campaign, Porsche Cars North America launched the “Everyday Magic” competition in which aspiring directors were invited to create a 60-second film about how Porsche models are practical yet at the same time almost “magical” sports cars. The three videos that follow were directed by Kristina Woo, Rod Guajardo and Michael Koerbeland respectively, and are among the finalists of the competition. The winner gets to see his film screened nationwide at the Reelz Channel and in Landmark theaters. Oh, and did we mention that the winner also gets a one-year lease of a new 911?