Volvo Officially Reveals New V40, Aims for 90,000 Sales Per Year

Volvo’s new V40 is by far the most leaked model of the 2012 Geneva Motor Show. And after the recent revelations, there was no point to keep it under wraps so the Swedish automaker came forward with all the details about its new premium C-segment contender.

“The all-new V40 is the first new model that is fully developed according to our human-centric, Designed Around You strategy”, said Volvo CEO Stephan Jacoby.

Jacoby added that the new model will “definitely give our toughest competitors a headache”. By which he means the BMW 1-Series and the upcoming Audi A3 and Mercedes-Benz A-Class.

As we’ve already revealed, the 4.37 m long five-door hatchback will be available exclusively with turbocharged power plants. The gasoline units are a 1.6-liter in two versions, with 150 and 180 PS bearing the T3 and T4 monikers respectively, and the range-topping 254 PS 2.5-liter five-pot.

The diesel range comprises the D2 115PS 1.6-liter that emits just 94 g/km of CO2, and two versions of the 2.0-liter five-cylinder, the 150PS D3 and the 177PS D4.

The V40 will sport a comprehensive list of safety features, such as the world’s first pedestrian airbag, the Pedestrian Detection system and an updated version of the City Safety low-speed collision avoidance system that operates at speeds of up to 31 mph (80km/h, up from 19mph (30km/h) in its previous versions. Its specification will also include the Park Assist Pilot and Lane Keeping systems.

Hakan Abrahamson, Volvo’s Vehicle Line Director and V40 Vehicle Program Manager, commented: “The all-new V40 is the most intelligent and safe Volvo model so far. All its features are designed around the driver, helping him or her to stay alert and well informed to avoid collisions and dangerous situations.”

Volvo will commence production of the new V40 at its Ghent plant in Belgium in March. The annual sales target it has set is 90,000 units, with 85 percent of them earmarked for the European market.

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