Gas prices may be on the rise but Ford still enjoys a success with its F-Series Super Duty models. On Friday, the Blue Oval revealed the latest addition to the range, the 2013 F-Series Super Duty Platinum.

While Ford has not yet released pricing, the company said the plush truck will be positioned on top of the lineup meaning it will cost more than the current flagship model, the $64,030 F-450 Super Duty King Ranch.

“The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury,” commented Brian Rathsburg, F-Series Super Duty Marketing manager. “It has a distinct appearance and a long list of features to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for.”

The Platinum model is available only in the Super Duty crew cab as an F-250, F-350 or F-450 pickup with either a 400hp 6.7-liter Power Stroke diesel engine or the 385hp 6.2-liter V8 gasoline unit.

On the outside, the flagship truck model gets a unique grille with a satin chrome surround and perforated mesh inside, a monochromatic bumper and chrome tow hooks, plus bespoke 20-inch polished-aluminum wheels with painted black inserts. More chrome can be found on the door handles, mirror caps, running boards and exhaust tip as well as on the “Platinum” badges,

The more lavish interior is slathered in leather and wood trim while there’s also a new storage area on top of the dash that includes two USB ports, audio-video connections, SD card slot and a 12-volt charging port for cell phones and other digital devices.

Other extras include a 10-way power-adjustable driver’s seat, the MyFord Touch telematics system that includes navigation and a new 8-inch, high-resolution touch screen display, power-adjustable pedals, rear view camera and a universal garage door.

Sales of the 2013 Ford F-Series Super Duty Platinum will start later this year.

VIDEO

PHOTO GALLERY

2013-Ford-Super-Duty-Premium-Edition-92013-Ford-Super-Duty-Premium-Edition-82013-Ford-Super-Duty-Premium-Edition-72013-Ford-Super-Duty-Premium-Edition-12013-Ford-Super-Duty-Premium-Edition-102013-Ford-Super-Duty-Premium-Edition-112013-Ford-Super-Duty-Premium-Edition-122013-Ford-Super-Duty-Premium-Edition-52013-Ford-Super-Duty-Premium-Edition-132013-Ford-Super-Duty-Premium-Edition-142013-Ford-Super-Duty-Premium-Edition-152013-Ford-Super-Duty-Premium-Edition-162013-Ford-Super-Duty-Premium-Edition-172013-Ford-Super-Duty-Premium-Edition-182013-Ford-Super-Duty-Premium-Edition-192013-Ford-Super-Duty-Premium-Edition-22013-Ford-Super-Duty-Premium-Edition-202013-Ford-Super-Duty-Premium-Edition-212013-Ford-Super-Duty-Premium-Edition-222013-Ford-Super-Duty-Premium-Edition-232013-Ford-Super-Duty-Premium-Edition-252013-Ford-Super-Duty-Premium-Edition-262013-Ford-Super-Duty-Premium-Edition-272013-Ford-Super-Duty-Premium-Edition-282013-Ford-Super-Duty-Premium-Edition-292013-Ford-Super-Duty-Premium-Edition-32013-Ford-Super-Duty-Premium-Edition-312013-Ford-Super-Duty-Premium-Edition-322013-Ford-Super-Duty-Premium-Edition-332013-Ford-Super-Duty-Premium-Edition-342013-Ford-Super-Duty-Premium-Edition-362013-Ford-Super-Duty-Premium-Edition-42013-Ford-Super-Duty-Premium-Edition-62013-Ford-Super-Duty-Premium-Edition-242013-Ford-Super-Duty-Premium-Edition-302013-Ford-Super-Duty-Premium-Edition-35