For the short amount of time it spent to design and build the one-off Aventador J (just six weeks, according to Lamborghini designer Filippo Perini), the Sant’Agata based supercar maker received a whole lot of attention for its creation at last week’s Geneva Motor Show.
Lamborghini even crunched out some numbers and facts to verify its claim:
• More than 21.5 million organic Google searches• The most popular show-week YouTube sports car video; “Aventador J – The Making Of” currently has more than 280,000 views (category “Auto and Vehicles”)• “Best of Show” Winner – Autoweek magazine• A new daily traffic record at www.lamborghini.com• More than 6,800 tweets with a worldwide exposure of more than 40 million impressions
The Italian brand’s boss, Stephan Winkelmann, commented:
“We knew the Aventador J was something quite special, but we did not anticipate such an overwhelming reaction to the car. We are pleased by the response to this vehicle and look forward to pushing the limits of design and technology for future products and generations to come.”