Audi Makes Ducati Purchase Official

Confirming earlier reports, Audi officially announced today that it has sealed a deal to acquire Italian sports motorcycle manufacture Ducati. The German company said that the transaction will be completed “as quickly as possible” once authorized by the competition authorities.

The brand with the four-rings did not say how much it cost to buy Ducati from its previous owner Investindustrial SpA, though sources stated on Tuesday that the Germans paid approximately €860 million or US$1.13 billion.

Following the announcement, Audi boss Rupert Stadler commented:

“Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi.”

Despite Stadler’s optimism, analysts have questioned the move, as many believe that Ducati doesn’t really have anything to offer to Audi or the VW Group in general.

“I can’t think of a concrete reason for Audi to warrant a business case for buying Ducati,” told Reuters, Stefan Bratzel, director of the Center of Automotive at the University of Applied Sciences in Bergisch-Gladbach.”Ducati doesn’t enhance Audi’s business model in any way, it’s just a trophy in the wall cabinet,” he added.

Ducati is the third Italian brand to be acquired by the VW Group after Lamborghini and Italdesign.

The Italian motorcycle builder has manufacturing operations at its headquarters in Bologna and at its own factory in Thailand. Last year, Ducati sold around 42,000 motorcycles and generated revenue of some €480 million (US$631 million), employing around 1,100 people.

Thanks to Chad G. for the tip!


Je Design Bumps Cupra Ateca To 355 HP For The Price Of A Supermini

The pack for the Cupra Ateca includes an extra 59 HP, sporty exterior upgrades and new wheels.

France Will Invest $790 Million In Battery Industry To Reduce Reliance On China

President Emmanuel Macron is wary of trade wars and wants the French industry to become independent .

Mercedes To Expand Plug-In Hybrid Range To 10 Models By End Of This Year

Models like the A-Class, the GLC, the GLE, and more will get a PHEV powertrain option within 2019.

Vicious Texas Drainage Holes Still Claim SUVs, Trucks And Amazon Vans

These holes have been a hazard for quite some time, but local authorities haven’t gotten around to fixing them.

Should Kahn Build A Pink Lamborghini Urus Or Go For Purple?

Kahn’s founder took to social media to ask whether they should go ahead with the pink Urus project.

Woman Who Can’t Get A Deal On New Car Gets Free Scion From A Total Stranger

The woman could believe this random act of kindness.

2019 Chevy Silverado Is The First-Ever Truck To Pace Daytona 500

Dale Earnhardt Jr. will lead the pack driving a bone-stock Silverado powered by a 420hp V8.

2020 Kia Soul EV Gets 243-Mile Range Rating From EPA

The 2020 Kia Soul EV beats most of its rivals, like the Nissan Leaf E+ and Chevy Bolt.

Would You Pay $55,000 For This Well-Kept 1991 BMW M5?

The car is finished in Brilliant Red and has a grey leather interior with the optional Executive Seating package.

Tire Shop Totals Couple’s BMW, Still Forces Them To Pay

After totaling the car, the shop demanded the owner pay them nearly $1,400.