Hongqi Debuts Flagship L7 and H7 Sedans at the Beijing Auto Show as FAW Re-Launches the Brand

No Chinese auto show is complete without a reference to Hongqi (Red Flag), one of the oldest nameplates in the country and at one time, the only brand for the domestic political elite.

At the Auto China 2012 in Beijing, Hongqi presented two new models, the flagship L7 showcar and the production ready H7 sedan, while its parent company First Automobile Works (FAW) laid out a new five-year investment plan for the brand.

The most impressive model at Hongqi’s stand is without doubt the L7, a throwback to the days of the Cold War when the company produced China’s state limousines.

As with Hongqi’s previous flagship limousine concept, the HQD from 2005, there’s a V12 engine located behind the brazen 1950’s style front end. The 6.0-liter mill is said to produce a little over 400-horses.

The other model premiered by Hongqi is the H7 full-size luxury sedan that’s based on the running gear of the Chinese market Toyota Crown. The H7 is described as Hongqi’s answer to the long-wheelbase versions of the BMW 5-Series, Audi A6 and Mercedes-Benz E-Class and is said to be offered with a turbocharged 2.0-liter straight four, two V6 engines, and possibly a PHEV (plug-in hybrid electric vehicle).

At the Beijing show, FAW also announced plans to invest 10.5 billion Yuan (US$1.67 billion) in the next five years to reshape Hongqi and develop a new lineup of four models including two SUVs.

HONGQI L7 FAW Hongqi L7 1Hongqi-L7-1Hongqi-L7-2Hongqi-L7-3Hongqi-L7-4Hongqi-L7-5FAW Hongqi L7 158Hongqi-L7-258HONGQI H7 Hongqi-H7-1Hongqi-H7-2Hongqi-H7-3Hongqi-H7-4Hongqi-H7-358

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