The world premiere of the almost production ready Eterniti Artemis SUV at the Auto China 2012 in Beijing earlier this month ended on a positive note as the company recorded its first sales at the event.

The British start-up accepted five orders for the Porsche Cayenne-based model, including four for standard-specification cars, which are priced at £210,000 (US$338,400 or €261,400) plus taxes a piece, and one for a fully customized version, the final price of which will be determined by the customer’s specification requirements.

Eterniti said that all five customers are based in China, adding that it also received “serious expressions of interest” from buyers based in Italy, Spain, the USA and Australia.

“We were really pleased with the response, especially as the cars displayed in Beijing were running prototypes rather than dedicated show cars, and the quality and detailing will be far superior in full production,” says Eterniti Global Sales Director Marcus Kenny. “The reaction was almost exclusively positive,” he adds.

The London-based coachbuilder says it is aiming for sales of “only 30-40 cars” this year, with first deliveries scheduled for this fall.

In standard trim, the Artemis features carbon composite body panels and a bespoke interior with twin reclining rear seats with heating and cooling. The Porsche Cayenne-sourced 4.8-liter twin-turbocharged V8 has been tuned to deliver “over 592hp (600PS)” and 750Nm (553 lb ft) torque, allowing for a 0-100km/h (62mph) sprint time of 4.5 seconds and a top speed in excess of 290km/h (180mph).

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