The Fiat brand is playing the immigration card in a new commercial for the 500 city car family that includes the regular hatchback, the canvas-topped 500C and the sporty Abarth models.
The new TV spot that is titled “Immigrants” is available in 30-, 60- and 90-second versions, and will run on local and national broadcast and cable channels beginning on Monday.
It tells the tale of the 500’s departure from the beautiful Amalfi coast and Sorrento in Italy with several cars jumping into the sea and driving under water all the way to New York City.
At the same time, we’re listening to the sounds of a popular Italian song called ‘Torna a Surriento,'(Come Back to Sorrento) sung by international artist, Arianna and composed by Flavio Ibba.
“‘Immigrants’ tells the story of ‘FIAT’s resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio,” explained Fiat CEO, Olivier Francois.
“We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin,” he added.
You can check out Fiat’s new 500 ad in the video that follows below.
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