Lancia and Poltrona Frau Hit Venice Film Festival Red Carpet with Special Edition Flavia

Poltrona Frau, the Italian company renowned for its finely crafted leather interiors, is celebrating its 100th anniversary this year.

To commemorate the event, Poltrona Frau teamed up with Lancia, with which it has cooperated since the early 1920s, to create a special edition version of the Flavia.

This is the second consecutive year that Lancia is the Venice Film Festival’s main sponsor. It was therefore the perfect opportunity for the Flavia Red Carpet Edition to hit the…red carpet at this year’s event accompanying celebrities and movie stars to the Venice Lido.

To the interest of no one, Lancia notes that the Flavia Red Carpet is the first convertible model ever to be employed in this role.

The special edition is distinguished by the red Pelle Frau Pieno Fiore leather that covers its seats and armrests, and the white-colored bodywork.

In the Italian market, the Flavia is available with a 170HP 2.4-liter petrol engine that powers the front wheels via a six-speed automatic transmission.

By Andrew Tsaousis

PHOTO GALLERY

Lancia-Flavia-Red-Carpet-01Lancia-Flavia-Red-Carpet-02Lancia-Flavia-Red-Carpet-03Lancia-Flavia-Red-Carpet-04Lancia-Flavia-Red-Carpet-05Lancia-Flavia-Red-Carpet-06Lancia-Flavia-Red-Carpet-07Lancia-Flavia-Red-Carpet-08attends the '-------' premiere during the 69th Venice Film Festival at Palazzo del Cinema on August 29, 2012 in Venice, Italy.attends the '-------' premiere during the 69th Venice Film Festival at Palazzo del Cinema on August 29, 2012 in Venice, Italy.attends the '-------' premiere during the 69th Venice Film Festival at Palazzo del Cinema on August 29, 2012 in Venice, Italy.VENICE, ITALY - AUGUST 29:  A general view of the Lancia Cafe during the 69th Venice Fim Festival on August 29, 2012 in Venice, Italy.  (Photo by Tullio M. Puglia/Getty Images for Lancia)VENICE, ITALY - AUGUST 29:  A general view of the Lancia Cafe during the 69th Venice Fim Festival on August 29, 2012 in Venice, Italy.  (Photo by Tullio M. Puglia/Getty Images for Lancia)

Take An Exclusive Look Into Ferrari’s Special Corse Clienti Club

The Ferrari Corse Clienti includes ex Formula 1 cars and the exclusive XX program.

Mercedes GLE 580 Gets 483 HP Electrified Biturbo V8, $77,795 Tag

The new Mercedes GLE 580 packs less power than the GLE 53 AMG but it has a V8 instead of a straight six engine.

Kia’s New Small SUV Interior Surfaces In Official Sketches

The small SUV gets a 10.25-inch infotainment system, Off-Road driving mode and locking differential.

We Drive The Hyundai i30 N: What Would You Like To Know?

With its first-ever hot hatch, Hyundai has made great waves and surprised everyone – including the competition.

Autopilot’s Automatic Lane Change Feature Cuts People Off And Brake Checks Them

Consumer Reports calls the new feature potentially dangerous.

G-Power Will Tune Your BMW M2 Competition To 532HP For Just Over $1,500

The tuner’s asking a decent €1,400 for this power upgrade, which makes the M2 an absolute beast.

Study Suggests 78% Of Non Sedan Owners Would Consider One In The Future

Interest is sedans remains high, even though Ford and GM are abandoning some segments.

Mercedes Aims To Inspire A New Generation Of Women To Love Cars

Mercedes will give away thousands of toy cars to inspire the next-generation of automotive enthusiasts.

Turns Out The New Toyota Supra Has Much More Than 335 Horses

The Toyota Supra is powered by a BMW-sourced 3.0-liter inline-six and is very punchy indeed.

Used LaFerrari Aperta Will Cost You A Lung, A Kidney, And A Mansion

This 313-mile LaFerrari Aperta will probably shift hands for at least $7 million.