Toyota Targets Younger Buyers with New Yaris Trend, will be Shown in Paris

As it turns out, the new Yaris Trend won’t be limited to the UK market as Toyota announced that it will bring the special edition model to the Paris Motor Show and offer it around Europe from early 2013.

Toyota describes the new version of the Yaris as a model “styled to targeting younger, design-conscious customers”. What the Japanese company means by that is the Trendy features a distinct color scheme and options both on the outside and inside of the car.

The exterior details that distinguish the 2013 Yaris Trend include chrome elements in the fog light surrounds and headlamps, white colored covers in the headlamp units for models finished in white paint, blacked out B and C-pillars that create a floating roof effect, and chrome door sills and door mirror covers.

The Trend also gets two-tone 16-inch alloy wheels with machine-finished surfaces, a Deco line decal detail that runs back across the bodywork from the headlights, a roof spoiler and hybrid-style LED lamp clusters.

Those that choose to keep the Deco line, will have to pick between white or silver for the exterior, while versions without the decal will be offered in the full range of Yaris colors.

The interior styling of the Trend follows the two-tone color scheme outside with black and white finishes and upholstery used throughout the cabin along with ochre stitching for the leather steering wheel and shorter gearshift lever. The Deco line graphics also make an appearance inside on the headrests and the dashboard.

Detailed information on availability and prices throughout Europe will be announced closer to launch.

Hat tip to Bruno R.!



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