New Hyundai Veloster Alpine Concept Heading to the SEMA Show

The second Veloster concept car getting ready to make its way to Hyundai’s SEMA Show booth at the end of October is named “Alpine”, and like the Genesis Coupe R-Track Study, it too was born from the collaborative efforts of the Korean automaker’s US division and ARK Performance. The Veloster Alpine is not as racy as Hyundai’s own 400Hp Veloster “Velocity” project, with ARK Performance stating that the car was designed to appeal to mountain sports enthusiasts – though, we won’t blame you if you don’t see this from the teaser image… “Our Veloster Alpine concept reflects the diverse lifestyle versatility we envisioned in the original Veloster concept,” said Ted Lee, owner of ARK Performance. “This extreme sports coupe concept will appeal to winter sports enthusiasts who love to carve the snow as much as a twisty canyon road.” The tuner says that the active sports theme is evident inside the car, which was upgraded with materials chosen specifically for their durability in wet environments, including leather that repels mildew and a WeatherTek material commonly found in snow apparel. On the outside, the Alpine concept sports a custom two-tone, pearl white and blue paint job along with a new body kit, smoked lights, a carbon hood and deck lid, and Rays Gramlight 57Xtreme alloy wheels dressed in Nitto tires. The Veloster’s 1.6-liter turbocharged received a host of upgrades to boost output to 232-horsepower and peak torque to 240 lb.-ft., while the hatch also gets new suspension and brake bits.