Kia Loses the Right to Use Quoris Name in Europe to China's Qoros

We don’t how many European or Korean, for that matter, carmakers would like to associate one of their top products with a Chinese brand, but Kia found itself in a legal battle with China’s Qoros over the name of its new rear-wheel drive flagship saloon, the Quoris, and it lost – at least in Europe and for the time being.

The Korean carmaker introduced the full-size luxury sedan in its home market as the K9, but in July this year, it announced that the export version would be named Quoris, which the company claims is derived from the English words ‘Core’ and ‘Quality’.

The only problem was that Shanghai-based Qoros Automobile Co., a new car brand created by China’s Chery Automobile Co. and Israeli investment firm Israel Corp., believed that the name was too close to its own, which it had already trademark in China, the U.S., the EU, and other regions around the world.

Qoros took Kia to court in Germany, and this week, the District Court in Hamburg granted the automaker’s motion for a preliminary injunction against the South Korean company and the use of the Quoris name in the European Union.

“We are pleased with the decision of the court as we succeeded in our first step towards protecting our brand name,” stated Volker Steinwascher, vice chairman of Qoros. “We look forward to the first public début of our vehicles at both the Geneva and the Shanghai auto show in 2013.”

The Korean carmaker has not yet released a statement on the matter, but it’s worth noting that Kia can appeal the preliminary decision if it wants. 

It also remains to be seen if Qoros has plans to take Kia to court over the Quoris in other markets around the world.

PHOTO GALLERY

Qoros-4Qoros-1Qoros-11Qoros-2Qoros-3Qoros-5Qoros-6Qoros-7Qoros-8Qoros-10

Alfa Romeo Stelvio Quadrifoglio Sprints To 170 Mph Very, Very Fast

With a 503 HP from the Ferrari-tuned V6 and all-wheel drive, it can humble many sports cars.

Jeep Wrangler Takes Out Cherokee In Snow Storm And Runs Away

The driver of the Cherokee didn’t see the Wrangler’s rear plate – and, what’s worse, it wasn’t wearing a front one…

Spending $45k On A First-Gen, Used F-150 Raptor Makes Perfect Sense

The original Raptor isn’t just an incredibly fun truck, it’s also a great financial decision.

2020 Range Rover Evoque II: Looks, Engines And Everything Else We Know

Here’s a sneak peek at the second generation Range Rover Evoque before its Nov 22 debut.

Le Mans-Winning McLaren F1 GTR Driven By Mika Hakkinen At Laguna Seca

The Flying Finn drove the F1 that claimed the victory at La Sarthe in its first-ever attempt.

After The U.S., Smart Is Ditching Gasoline Engines In Europe Next Year

Customers in Germany have until March 31, 2019 to order a gasoline-powered Smart as the company will go full-electric from 2020.

Next Citroen C4 Cactus Expected In 2020 With Battery-Electric Option

The C4 Cactus will be significantly upgraded in two years’ time, moving to the new CMP platform and adopting a zero-emission powertrain.

Germany’s Diesel Ban Is Starting To Expand To Autobahn Network

A German court ruled in favor of banning older diesel cars on sections of the heavily-used A40 highway.

Opel To Launch Eight New Models In The Next Two Years, Starting With The Electric Corsa

The eCorsa and Grandland X PHEV are only two of the electrified models planned by Opel.

Dallara Stradale Is The Perfect Car For The Off-Duty Racing Driver

You really need to know what you’re doing when driving a 395-hp car that weighs just 855 kg (1,885 lbs).