Ford’s New Atlas Concept Envisions the Next Generation of the F-150 [Photos & Video]

Ford yanked the covers off a new concept model at the 2013 Detroit Auto Show on Tuesday morning showcasing the brand’s evolved styling language but more importantly, its future vision for pickup trucks and how they’ll improve fuel economy.

The Blue Oval won’t say (yet) if the new EcoBoost-powered Atlas Concept directly previews the next generation of its best-selling F-150 series, but the truck’s size and overall presence suggest that it does.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”

While the exterior design of the Atlas Concept aptly evolves Ford’s current DNA, the devil is in the details with the automaker making use of an assortment of active aerodynamic elements to reduce wind resistance.

These include Active Grille and Wheel Shutters that stay open at low speeds and close on the highway to improve aerodynamics. In addition, self-charging batteries that use energy from the wheels’ motion power the shutters. There’s also a drop-down, front wind spoiler that lowers at highway speeds to improve underbody airflow and detracts at low speeds to improve ground clearance as well as auto-deploying running boards.

Ford states that the combination of these fuel-saving features “saves more than 2 mpg on the highway without diminishing towing or hauling capability”.

For its motivation, the Atlas Concept features a next-generation EcoBoost powertrain, which gains a truck-enhanced Auto Start-Stop engine shutoff technology to better its fuel economy numbers. Ford did not provide any other details about the powertrain.

According to Ford, it’s designers also enhanced the truck’s functionality, while creating new advanced features such as multiple tie-down points housed within the cargo box walls and load floor, an integrated roof carrying system and hidden extendable ramps.

Inside, highlights include thin, lightweight seating that add extra legroom for rear passengers along with integrated storage for smaller items

“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”

Other key features introduced on the Atlas include a 360-Degree Point-of-View Camera, LED headlamps, tail lamps, cargo box and side mirror lighting, and a new tail-gate design that can also act as a cargo cradle lifting and holding extra-long cargo items above the truck.

 

Ford-Atlas-1Ford-Atlas-2Ford-Atlas-3Ford-Atlas-4Ford-Atlas-5Ford-Atlas-7Ford-Atlas-8 Ford-Atlas-Concept-1Ford-Atlas-Concept-2Ford-Atlas-Concept-4Ford-Atlas-Concept-5Ford-Atlas-Concept-6Ford-Atlas-Concept-7Ford-Atlas-Concept-8Ford-Atlas-Concept-9Ford-Atlas-Concept-10 Ford-Atlas-Pickup-Truck-Concept-1Ford-Atlas-Pickup-Truck-Concept-2Ford-Atlas-Pickup-Truck-Concept-3Ford-Atlas-Pickup-Truck-Concept-4Ford-Atlas-Pickup-Truck-Concept-5Ford-Atlas-Pickup-Truck-Concept-6Ford-Atlas-Pickup-Truck-Concept-7Ford-Atlas-Pickup-Truck-Concept-8Ford-Atlas-Pickup-Truck-Concept-9Ford-Atlas-Pickup-Truck-Concept-10Ford-Atlas-Pickup-Truck-Concept-11Ford-Atlas-Pickup-Truck-Concept-12Ford-Atlas-Pickup-Truck-Concept-13Ford-Atlas-Pickup-Truck-Concept-14Ford-Atlas-Pickup-Truck-Concept-16Ford-Atlas-Pickup-Truck-Concept-17Ford-Atlas-Pickup-Truck-Concept-18Ford-Atlas-Pickup-Truck-Concept-19Ford-Atlas-Pickup-Truck-Concept-20Ford-Atlas-Pickup-Truck-Concept-21Ford-Atlas-Pickup-Truck-Concept-22Ford-Atlas-Pickup-Truck-Concept-23Ford-Atlas-Pickup-Truck-Concept-24Ford-Atlas-Pickup-Truck-Concept-25Ford-Atlas-Pickup-Truck-Concept-26Ford-Atlas-Pickup-Truck-Concept-27Ford-Atlas-Pickup-Truck-Concept-28Ford-Atlas-Pickup-Truck-Concept-29Ford-Atlas-Pickup-Truck-Concept-30Ford-Atlas-Pickup-Truck-Concept-31Ford-Atlas-Pickup-Truck-Concept-32Ford-Atlas-Pickup-Truck-Concept-33Ford-Atlas-Pickup-Truck-Concept-34Ford-Atlas-Pickup-Truck-Concept-35Ford-Atlas-Pickup-Truck-Concept-36Ford-Atlas-Pickup-Truck-Concept-37Ford-Atlas-Pickup-Truck-Concept-38Ford-Atlas-Pickup-Truck-Concept-39Ford-Atlas-Pickup-Truck-Concept-40Ford-Atlas-Pickup-Truck-Concept-41Ford-Atlas-Pickup-Truck-Concept-42Ford-Atlas-Pickup-Truck-Concept-43Ford-Atlas-Pickup-Truck-Concept-44Ford-Atlas-Pickup-Truck-Concept-45Ford-Atlas-Pickup-Truck-Concept-46Ford-Atlas-Pickup-Truck-Concept-47Ford-Atlas-Pickup-Truck-Concept-48Ford-Atlas-Pickup-Truck-Concept-49Ford-Atlas-Pickup-Truck-Concept-50Ford-Atlas-Pickup-Truck-Concept-51Ford-Atlas-Pickup-Truck-Concept-52Ford-Atlas-Pickup-Truck-Concept-53Ford-Atlas-Pickup-Truck-Concept-54Ford-Atlas-Pickup-Truck-Concept-55Ford-Atlas-Pickup-Truck-Concept-56Ford-Atlas-Pickup-Truck-Concept-57Ford-Atlas-Pickup-Truck-Concept-15AtlasConcept

Ford Recalls 2019 Rangers Over HVAC Fire Risk

This is the second recall to impact 2019 model year Ford Rangers in the U.S.

Musk Says Tesla Pickup Will Be Like A Futuristic “Armored Personnel Carrier”

The Tesla pickup truck is shaping up to be unlike any other truck on the market.

2021 Hyundai Tucson Drops Heavy Camo To Reveal Sporty Body

The all-new Hyundai Tucson will feature a more raked roofline and coupe-like window line.

Volkswagen Delays Final Decision On New Turkish Car Factory Over Syria Invasion

VW is postponing their decision as criticism grows over Turkey’s ongoing military operation in Syria.

2020 Ford Transit Custom Nugget Launched With New Engine, Onboard Wi-Fi Modem

The latest Ford camper van has gained an 182 HP variant of its 2.0-liter diesel engine and has just been launched in the UK, where it starts at £56,273.

This Is It: 2020 VW Golf Revealed Ahead Of Schedule, What Do You Think?

These photos of a 2020 VW Golf look like the real deal and likely show an entry-level version.

Renault’s Sharpening Up Its Electric Game, Zero-Emissions Twingo Comes Into Play

The electric Twingo, which will use a rear-mounted motor, could launch as early as next year and is one of eight EVs Renault plans to have in its fleet by 2022.

Toyota Copen GR Sport Is A New Tiny Convertible Sports Car For Japan

Made by Daihatsu but marketed as a Toyota, the Copen GR Sport will launch next month priced at nearly $22,000.

Peugeot’s New Electric Mountain Bike Has Better Range Than Some EVs

The eM01 FS PowerTube has an autonomy of up to 87 miles and will launch early next year in five versions.

Ferrari 488 Pista Demonstrates That McLaren’s 720S Is Not Invincible

Although not exactly direct rivals, they’re both really fast and capable around the track, so it makes for an interesting comparison.