Datsun Brand to Sell Cars in South Africa as Well Starting from 2014, First Teaser Rendering

At a press conference at Nissan’s Yokohama plant on Monday, the Japanese carmaker announced that the re-born Datsun brand is set to return to South Africa, with the first passenger car to be launched onto the market at the end of 2014.

The announcement follows a global decision in 2010 to re-introduce the Datsun brand as part of the Japanese company’s “Nissan Power 88” mid-term plan, which calls for an 8 percent global market share and 8 percent operating profit by fiscal year 2016.

Currently, Datsun sales are planned for four major markets, including South Africa, India, Indonesia and Russia, during the course of 2014.

“Following Infiniti’s launch last year, we are delighted that South Africa is also a destination of choice for Datsun vehicles,” commented Mike Whitfield, managing director of Nissan South Africa (NSA).

“Datsun enjoyed a proud heritage in the country after the Bluebird made its debut at the Pretoria Show in 1958, the 120Y and SSS models were household names, before going on to become the number one brand between 1976 and 1978.”

In addition to the announcement, we also found a teaser rendering showing the front end of Datsun’s first production model that will be a compact passenger car. We’re not sure if this image has gone public before, but this is the first time we’ve seen it.

In December, it was revealed that the Datsun’s new low-cost family cars will share their underpinnings with Russia’s Lada, which in mid-2014, will pass into the ownership of the Renault-Nissan Alliance.



Doing A J-Turn In A Smart Car Is Not So Smart

The Smart ForTwo’s center of gravity makes J-turns virtually impossible.

Driven: 2019 Renault Koleos Life Is A Good Family SUV But Not Great

The 2019 Renault Koleos isn’t perfect but it offers great value for the money.

Did You Know The BMW 3-Series Touring’s Rear Window Can Be Opened?

For decades, BMW estate cars have have this feature, but apparently, not everyone knows about it.

1980s VW Golf Bathed In Carbon Fiber With 730 HP Challenges Audi RS7, RS3, R8 V10

Can this carbon fiber Golf accelerate faster than an Audi RS7 and Audi R8 V10 Spyder?.

2020 BMW 5-Series G30 Rendered With Accurately Restyled Front End

The facelifted BMW 5-Series will get less bulkier headlights and a larger grille out front.

2020 Corvette C8 vs C7: Let’s See How They Compare

The all-new 2020 Corvette C8 is a mid-engine supercar with amazing performance characteristics.

2020 Mazda3 SkyActiv-X Does Live Up To (High) Expectations

A petrol-powered engine that works like a diesel but is much more refined quite an achievement in our books.

Alleged Drunk Driver Slams Head-On Into Police Car In Ohio

Any accident in which you’re to blame is to be avoided at all costs; this goes double for hitting a police cruiser.

McLaren 720S Battles It Out Against Lamborghini Aventador S

The Aventador S has more oomph and all-wheel drive, so it must be the winner, right. Right?.

Thought The 812 Superfast Had Slipped Under Mansory’s Radar? Think Again

The Italian supercar features a complete makeover, boasts more power and is named the (ahem) Stallone.