Following Ford’s apologies related to its India advertising prints featuring tied-up women, it is now Hyundai’s turn to apologize for the work of an overseas advertising company.
The banned commercial, created by the agency Innocean Europe for Hyundai UK, shows a middle-aged man attempting to commit suicide in a closed garage by leaving the engine running, with a hose connecting the exhaust pipe to the cabin. His attempt fails, though, as the Hyundai ix35 he’s in runs is a fuel-cell version that emits just…water vapors.
After a few moments, the man opens the garage door and gets back into the house, with text on the screen reading “The new iX35 with 100% water emissions.”
As in Ford’s case, Hyundai distanced itself from the commercial, saying it did not request or approve the ad. Consequently, it removed the video from YouTube after criticism of it spread quickly through social media.
“Hyundai Motor deeply and sincerely apologizes for the offensive viral ad,” the company said a statement. “It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused. More to the point, Hyundai apologizes to those who have been personally impacted by tragedy,” read the statement.
Although Hyundai deleted the ad from YouTube, we managed to find it uploaded by another user. You can watch it below and judge for yourselves whether it is an offensive commercial or an unfortunate choice of dark humor -or both…
By Dan Mihalascu
Story References: Autonews