Care to Take a Seat? Bentley Designs Chairs for London Grooming Salon

Luxury car manufacturers often associate their image with other luxury goods companies, including watchmakers or fashion houses, with both parties hoping to gain some new customers from the collaboration. Bentley has gone the extra mile and collaborated with luxury men’s lifestyle brand Pankhurst, which recently opened a new men’s grooming store in London.

So what does Bentley have to do with a male grooming salon? Well, the craftsmen from the automaker’s Crewe headquarters renovated six barbers’ chairs, using the artistry and engineering techniques of the marque and materials and finishes from Bentley cars.

Eight hides were used in the development and production of Bentley’s unique chair covers, while bespoke Bentley and Pankhurst embroidery was created to embellish the luxury specification of the chairs. The chairs’ arms were rebuilt by grafting new wood onto the structure to replace the redundant ashtrays, and the suspension system within the chairs was reworked to improve the level of comfort.   

Here’s how Bentley Motors’ director of marketing Stefan Buescher explained this partnership:

“A key part of what makes Bentley special is our hand-crafted expertise in wood and leather that makes our car interiors a special place to be. Working with Pankhurst has given us the opportunity to show this craft in an innovative and exciting way to create a unique experience in London’s finest barber shop. Only Bentley could make such exquisite and beautiful chairs.”

One thing is for sure: if car-making no longer becomes profitable in the future, Bentley could easily get into the furniture business…

By Dan Mihalascu


Bentley-Pankhurst 12Bentley-Pankhurst 2Bentley-Pankhurst 4Bentley-Pankhurst 6Bentley-Pankhurst 8Bentley-Pankhurst 7Bentley-Pankhurst 9Bentley-Pankhurst 1Bentley-Pankhurst 10Bentley-Pankhurst 11Bentley-Pankhurst 3Bentley-Pankhurst 5

It’s Official: MINI JCW GP And SE To Debut At LA Show On November 20

MINI has chosen to premiere both the 301 HP hot hatch, as well as its electric version, in LA.

Holden’s Auctioning Some Of Its Historic Models Including First 2001 Monaro

The auction includes an assortment of Commodores including a 1995 rally car.

2011 Mercedes S65 AMG Might Just Help You Gain Baller Status

The W211 Mercedes S65 AMG is powered by a twin-turbo V12 that puts out 604 HP and 738 lb-ft of torque.

The 2020 Mercedes-Benz GLS Will Cost You Upwards Of AU$144,600 In Australia

The new Mercedes-Benz GLS is available with two engines.

A 2020 Corvette C8 Just Crashed In Detroit’s First Snowfall

It’s hard to tell if the 2020 Chevrolet Corvette Stingray suffered any significant damage.

New Hyundai Santa Cruz Pickup Truck To Be Produced In Alabama And Go On Sale In 2021

Hyundai will finally start production of the Santa Cruz truck in 2021 .

Ferrari Roma Is A 2+ Coupe With Understated Styling And A 612 HP Turbo V8 (New Photos)

Ferrari’s latest model can rocket from 0-62 mph (that’s 100km/h) in 3.4 seconds.

2020 Toyota Supra Gets Into Apparent Hit And Run With Civic While Trying To Flee Car Meet

As police closed in, the 2020 Supra slammed into a Civic and then took off.

New Delhi Authorities Enforce Driving Restrictions To Reduce Smog

The World Health Organization reported in 2018 that India has the world’s 10 most polluted cities.

VW Begins Expanding Chattanooga Plant, Will Build ID.4 In 2022

The first American-made ID.4s are slated to go into production in 2022.