Toyota Boss to Race at the 2013 Nürburgring 24-Hour Race

Akio Toyoda, the CEO of the world’s largest automaker, will drive a Toyota at the Nürburgring 24-hour race later this month, a company spokesman said, according to the Japan Times.

It won’t be the first time he races on the notorious Nordschleife track, as he entered the world-class event twice before, in 2007 and 2009. However, there’s a big difference between 2009 and 2013: back then, Toyoda was the vice-president of Toyota Motor Corporation while now he’s the big boss.

Known for his passion of motor sport, Toyoda will be one of a team of four driving a Toyota car at the Nürburgring circuit on May 19 and 20. At his first participation since becoming Toyota CEO in June 2009, Toyoda will not race for his own enjoyment only.

“It’s not merely a private activity,” the spokesman said, according a report from the AFP. “This is part of the company’s effort to produce good cars by judging the performance of our production under such severe conditions.”

While this is clearly a PR stunt, it’s a natural one given Toyoda’s genuine passion for racing. In 2009, his team finished the race in 87th place in a field of some 170 cars. While the car Toyoda drove four years ago was a wild Lexus LF-A supercar, this year, he may settle for something more down-to-earth. We don’t know yet what model he’ll get to drive, but a Toyota GT-86 should be good enough.

By Dan Mihalascu


Akio Toyoda, President of Toyota Motor Corporation, enjoys one of the questions brought to him while speaking at the Center of Automotive Research’s Management Briefing Seminars in Traverse City, MI, Wednesday August 5, 2009, said “we must reinvent the automobile.” Toyoda, whose grandfather founded the company, will launch a plug-in hybrid late this year followed by a pure electric vehicle in 2012. Photo: Joe Polimeni/Toyota

Doing A J-Turn In A Smart Car Is Not So Smart

The Smart ForTwo’s center of gravity makes J-turns virtually impossible.

Driven: 2019 Renault Koleos Life Is A Good Family SUV But Not Great

The 2019 Renault Koleos isn’t perfect but it offers great value for the money.

Did You Know The BMW 3-Series Touring’s Rear Window Can Be Opened?

For decades, BMW estate cars have have this feature, but apparently, not everyone knows about it.

1980s VW Golf Bathed In Carbon Fiber With 730 HP Challenges Audi RS7, RS3, R8 V10

Can this carbon fiber Golf accelerate faster than an Audi RS7 and Audi R8 V10 Spyder?.

2020 BMW 5-Series G30 Rendered With Accurately Restyled Front End

The facelifted BMW 5-Series will get less bulkier headlights and a larger grille out front.

2020 Corvette C8 vs C7: Let’s See How They Compare

The all-new 2020 Corvette C8 is a mid-engine supercar with amazing performance characteristics.

2020 Mazda3 SkyActiv-X Does Live Up To (High) Expectations

A petrol-powered engine that works like a diesel but is much more refined quite an achievement in our books.

Alleged Drunk Driver Slams Head-On Into Police Car In Ohio

Any accident in which you’re to blame is to be avoided at all costs; this goes double for hitting a police cruiser.

McLaren 720S Battles It Out Against Lamborghini Aventador S

The Aventador S has more oomph and all-wheel drive, so it must be the winner, right. Right?.

Thought The 812 Superfast Had Slipped Under Mansory’s Radar? Think Again

The Italian supercar features a complete makeover, boasts more power and is named the (ahem) Stallone.