Fiat’s marketing division has done it again, and by that, we mean it has caught our attention with one of its commercials. This time it’s a print ad named “Body Paint” that will appropriately make its debut in this year’s annual ESPN The Magazine’s Body Issue.
The innovative ad features more than a dozen female artists, models and contortionists in body paint who come together to form the image and shape of a Fiat 500 Abarth Cabrio.
“We wanted to create a concept for ESPN The Magazine’s Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio,” said Jason Stoicevich, Head of FIAT Brand North America. “The notion of the ‘Body Paint’ print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand.”
See how the print ad was made in the video after the virtual break.