Mini Previews Future Brand Styling with New Vision Concept [w/Video]

Revealed today at the Mini [email protected] event, the Vision is a study that is said to preview the brand’s future styling – not that it brings any world-changing differences over the upcoming next-generation Mini hatch, of which we received a first glimpse here.

Unveiled by Anders Warming, head of Mini Design, the Vision also features interactive gadgets such as the Driving Experience Control, which allows the entire interior “to be transformed into a variety of different color and experience worlds in the blink of an eye.”

The presentation of the Mini Vision is based around a virtual 3D hologram, a technique that allows designers to test and develop creative ideas quickly and under realistic conditions.

The design of the Mini Vision is obviously inspired from the brand’s past, but also features future-focused aesthetic and technical innovations. The study’s hexagonal radiator grille reminds of the classic Mini, incorporating both the bumper and auxiliary lights.

The elliptical full-LED headlights are also unmistakably Mini, as is the clear separation of the roof, glasshouse and body. Other traditional elements are the chrome strip wrapped around the top of the body, the distinctive side indicator element, as well as the black band framing the lower edge of the car.

All these three elements are interconnected, with the lightweight “Organo metal”, a strong and extremely moldable material, acting as the link between them.

Aerodynamics played a key role in the development of the Vision, with the car featuring elements such as an aerodynamic air intake and outlet around each front wheel arch, airflow-optimised wheel rims and exterior mirrors, and a roof spoiler.

The rear end of the Mini Vision is very muscular, dominated by the rectangular taillights and the double exhaust placed in the center of the bumper. On the inside, the car features a transparent and open cockpit, sweeping doors, lounge seats and a “floating” center console.

Overall, the concept looks very good and I think it’s a shame the next-generation Mini won’t look exactly like this.

By Dan Mihalascu

PHOTO GALLERY

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