If Peugeot wants to get out of the tight spot it’s in, then the new 308 hatch will have to be a success story for the French brand. Period.

The compact model that will represent Peugeot in one of Europe’s biggest market sectors, the C-segment, challenging the likes of the VW Golf Mk7, Ford Focus, Seat Leon and Renault Megane, was presented online in May, but its public debut won’t take place until mid-September at the 2013 Frankfurt Motor Show.

If you were wondering what the new 308 looks like outside of a photo studio, the good folks over at Autofans forwarded us these pictures and a short video of the car shot out in the open, which you can check out for yourself right past the break. 

PHOTO GALLERY

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VIDEO