Ford is trying to make Lincoln a competitive luxury automaker and the new Black Label line is part of its plan to bring more kudos to the brand. Following in the footsteps of BMW Individual and Mercedes-Benz Designo, the Lincoln Black Label is, in the company’s own words, “a collection of ultra-premium exterior and interior themes mated to an even higher level of personal services and experiences”.
Showcased on the all-new MKZ sedan and the MKC Concept, the Lincoln Black Label will eventually be available on every new Lincoln vehicle. The line focuses on limited-edition design themes, ultra-premium materials, craftsmanship and elevated client service.
Obviously, the main focus will be on interiors, with the idea behind the Black Label line being that a higher level of luxury should be available to all Lincoln clients, not just those who buy the most expensive, high-end models. The line will include three themes that will incorporate both interior and exterior upgrades: Center Stage, Indulgence and Modern Heritage.
The Center Stage theme is said to be inspired by “fashion and theater” and is aimed at the most expressive clients. Its main features are the Jet Black interior highlighted by a Foxfire Red headliner and the Alcantara suede with uniquely designed perforation on the doors and seats.
Indulgence is inspired by “the lure of premium chocolate” and features Ganache- and Truffle-colored Venetian leather with a subtle antiqued finish, plus Ziricote wood trim – used mainly in high-end yachts.
Finally, Modern Heritage brings a classic black-and-white interior with subtle red accents, plus renewed and engineered wood trim.
The Lincoln Black Label line (no connection to the more famous Johnny Walker whisky specialty…) will launch near the end of 2014.
By Dan Mihalascu