The VW brand will be heading to the Frankfurt Auto Show next month with three important world premieres, including the final production version of the battery-powered e-Golf, the high-performance Golf R with 296hp and AWD, plus one further model, which the company did not name – care to guess what it could be?
In related news, the automaker said it will have a vast display at the Frankfurt am Main covering almost 9,000 square meters (97,000 square feet) of space, with one of the highlights being a huge 61-square meter (660 square feet) LED wall that will marks the entrance to the “Think Blue” walk, through which visitors will be informed about VW’s most economical models.
Aside from the “Think Blue” area, the other two main themes at Volksawgen’s stand will 4MOTION (four-wheel drive) and the WRC (World Rally Championship).
Facts and figures – The Volkswagen stand at IAA 2013:
Location: Messe Frankfurt trade fair grounds, Hall 3.0
Stand area: 8,893 m2
Length and width of stand: 114.50 x 78.00 m
Erection commenced: August 14, 2013
Duration: 24 days
Enclosed space: 15,500 m3
Floor space: 3,397.5 m2 (one- and two-storey)
Façade height: Max. 7.50 m, covered with approx. 2,900 m2 of fabric
Glass floor: approx. 6,000 m2
Carpeting: 2,125 m2
Total number of lamps: approx. 2,350 with a total output of 1.7 megawatt and approx. 90 km of cables
LED surfaces: In excess of 140 m2, including a 61 m2 highlight-LED on the stage
Number of hosts/hostesses: approx. 140
Planning period: 11 months
Architects / Designers: 18
Architectural highlights: Cloud façade, innovation wall, highlight stage