Aston Martin Debuts Q Bespoke Personalization Service in Frankfurt

Aston Martin has revealed the “Q by Aston Martin” customizing service at the Frankfurt Motor Show. Exemplified on a Vanquish Volante model, the bespoke personalization service “goes far beyond the options list to offer demanding clients the very broadest choice and, as such, truly bespoke sports cars,” according to British brand.

More specifically, Q allows customers to customize their cars with a high level of attention to detail. The service can be extended to interior and exterior styling, which means there are many possibilities to obtain a truly unique Aston Martin.

The luxury sports car manufacturer is showcasing the Q service in Frankfurt on a Vanquish Volante model. Compared to the standard car, the open-top Vanquish Volante that has been subjected to the Q treatment features a unique Red Ember paint finish, bronze metallic leather, Gulf Orange painted front and rear splitters and gloss black waist rail finisher.

“The beauty of Q by Aston Martin is the service’s near-infinite flexibility. I believe the Vanquish Volante we are showing in Frankfurt demonstrates better than ever just how flexible we can be as we strive to create bespoke treatments for new cars,” said Aston Martin Director of Design Marek Reichman.

Besides the customized Vanquish Volante, Aston Martin’s Frankfurt stand also includes the standard version of the drop-top Vanquish and the very fast V12 Vantage S.

By Dan Mihalascu

PHOTO GALLERY

Aston-Martin-2013-IAA-1Aston-Martin-2013-IAA-2Aston-Martin-2013-IAA-3Aston-Martin-2013-IAA-4Aston-Martin-2013-IAA-5Aston-Martin-Vanquish-Volante-Q-1Aston-Martin-2013-IAA-6Aston-Martin-2013-IAA-7Aston-Martin-2013-IAA-8Aston-Martin-2013-IAA-9Aston-Martin-2013-IAA-10Aston-Martin-2013-IAA-11Aston-Martin-2013-IAA-12Aston-Martin-2013-IAA-13Aston-Martin-2013-IAA-14Aston-Martin-2013-IAA-15Aston-Martin-2013-IAA-16Aston-Martin-2013-IAA-17Aston-Martin-2013-IAA-18Aston-Martin-2013-IAA-19Aston-Martin-2013-IAA-20Aston-Martin-2013-IAA-21Aston-Martin-2013-IAA-22Aston-Martin-2013-IAA-23Aston-Martin-2013-IAA-24Aston-Martin-2013-IAA-25Aston-Martin-2013-IAA-26Aston-Martin-2013-IAA-28Aston-Martin-2013-IAA-29Aston-Martin-2013-IAA-30Aston-Martin-2013-IAA-31Aston-Martin-2013-IAA-32Aston-Martin-2013-IAA-33Aston-Martin-2013-IAA-35Aston-Martin-2013-IAA-36Aston-Martin-2013-IAA-37Aston-Martin-2013-IAA-38Aston-Martin-2013-IAA-39Aston-Martin-2013-IAA-27

The 2020 BMW M235i Gran Coupe Is Already Out And About

The new M235i Gran Coupe is fitted with a 2.0-liter turbocharged four delivering 301 HP to all four wheels.

Subaru Impreza 22B STi Is Stunning, But It’s Also An $128k Affair

The Impreza 22B STi can sprint to 60 mph in just 3.9 seconds thanks to its bespoke 2.2-liter turbo four.

Driven: 2019 Lexus NX300 F Sport Is An Engaging Drive Crying Out For An Update

The 2019 NX300 F Sport still has a unique appeal, but in certain areas it feels outdated compared to its rivals.

2008 Mercedes CLS 63 AMG Has A Naturally Aspirated, 507 HP V8 Waiting For You

This first-gen CLS 63 AMG is equipped with the P30 AMG Performance package that brings carbon brakes, a limited-slip diff and sports suspension.

Do You Really Need More Than A Diesel-Powered BMW 3-Series?

The 320d sure is no M3, but with 187 HP, more than decent performance and good fuel economy, is a very good choice.

Lexus And Toyota Will Allegedly Launch Three New EVs By 2021

The two brands are also working on new plug-in hybrid models but, as one exec said, are waiting for the right time to introduce them.

This Is Where Mercedes-AMG Makes The New A45 And CLA 45

The German brand has started production of the A45, CLA 45 Coupe and CLA 45 Shooting Brake at its Kecskement plant in Hungary.

Dacia Duster Was EU’s Second Best-Selling Car In August Behind The VW Golf – See How The Rest Fared

The Sandero took fourth place, giving Dacia two models in the EU’s top 5 best sellers – quite an achievement given the brand’s somewhat limited range.

Lumma Design Adorns BMW X7 With Bold New Widebody Kit

Lumma’s X7 also sports a blacked-out kidney grille that doesn’t look half bad and big rims with extra wide tires.

Uniti One Configurator Up And Running, You Can Spec It Up To Nearly €26K

Uniti is now accepting deposits for the One EV from customers in the UK and Sweden, with other European countries to follow.