Aston Martin has revealed the “Q by Aston Martin” customizing service at the Frankfurt Motor Show. Exemplified on a Vanquish Volante model, the bespoke personalization service “goes far beyond the options list to offer demanding clients the very broadest choice and, as such, truly bespoke sports cars,” according to British brand.
More specifically, Q allows customers to customize their cars with a high level of attention to detail. The service can be extended to interior and exterior styling, which means there are many possibilities to obtain a truly unique Aston Martin.
The luxury sports car manufacturer is showcasing the Q service in Frankfurt on a Vanquish Volante model. Compared to the standard car, the open-top Vanquish Volante that has been subjected to the Q treatment features a unique Red Ember paint finish, bronze metallic leather, Gulf Orange painted front and rear splitters and gloss black waist rail finisher.
“The beauty of Q by Aston Martin is the service’s near-infinite flexibility. I believe the Vanquish Volante we are showing in Frankfurt demonstrates better than ever just how flexible we can be as we strive to create bespoke treatments for new cars,” said Aston Martin Director of Design Marek Reichman.
By Dan Mihalascu