Infiniti has unleashed its Frankfurt Motor Show star, the new Q30 Concept, which provides us our closest look yet to the production car that will be made at Nissan’s Sunderland manufacturing facility in the UK with sales to start in 2015.
The study is a dramatized version of the actual Q30 that looks at coupes, crossovers and traditional hatchbacks for inspiration, all fused together to create Infiniti’s foray into the premium compact segment.
Infiniti says it the Q30 was crafted with younger buyers in mind stating it is “confident this merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers.”
From a marketing standpoint, the Q30 may target both conventional hatches like the Audi A3, BMW 1-Series and Volvo V40, possibly even buyers looking into more expensive versions of the VW Golf, as well as their higher-riding crossover counterparts, such as the Audi Q3 and BMW X1. Whether it will succeed in doing so, is another story….
It is believed that the production Q30 will ride on Mercedes-Benz‘s new MFA modular front-wheel drive (and available all-wheel drive) platform system that underpinnings the rivaling A-Class hatch and GLA crossover.