Countries with low population and a not-huge demand for new cars can set the stage for some interesting developments in terms of sales hierarchies, if a new model of great interest is launched.
It has the chance to outsell any other model, regardless of price or fuel type, and that’s why the Tesla Model S became Norway’s best selling car during the first two weeks of September.
Records show that between the days of 1 to 16 of the current month, Tesla sold 322 Model S sedans in the northern European nation, and by comparison, over the same time span, Volkswagen only sold 256 conventionally-powered Golfs. This puts combined Model S sales and those of the second-most popular EV, the Nissan Leaf, together for a combined total market share of 9.1 percent – the American car took 6.2 percent all by itself.
An impressive feat, needless to say, and it shows just how much of an appeal the Model S has – it’s still a surprising statistic. Make no mistake, it will die down eventually and end up selling like any other expensive, low-volume luxury car – now, it’s riding the post-launch wave of built-up enthusiasm and anticipation.
By Andrei Nedelea