Toyota Celebrates 40 Million Corolla Sales with New Ad [w/Videos]

Whichever way you see it and regardless of what you think about the Toyota Corolla (we’re talking about automotive enthusiasts, not your average Joe), surpassing the 40 million mark in global sales in no small feat for any carmaker.

The Corolla nameplate achieved this landmark number over the course of forty-seven years and eleven generations beginning with the original model that launched in November 1966 with an annual production target of 240,000 units at the Toyota’s Takaoka Factory in Japan.

Today, the company produces more than 1.1 million Corollas every year, or about 125 every hour in factories all over the world, from the U.S. to China and from South Africa to Turkey and Venezuela.

This year, Toyota presented the 11th generation model for North America and Europe. In the U.S., Toyota is marking the sales success and the launch of the new model with a campaign dubbed “Style Never Goes Out of Style,” which focuses on pop culture and spans five decades, from the Corolla’s launch in the 1960’s continuing through the present day.

“American’s love affair with the Corolla began in 1968 and the passion is still burning,” commented Jack Hollis, Toyota vice president of Marketing. “Always the poster-child for Toyota’s legendary quality, the Corolla is all-new for 2014 with expressive styling, a premium interior, and terrific driving dynamics. It’s built for the way we live today and the places we go. From urban chic to family road trip, at 40 million we’re just getting started!”

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