We haven’t hidden the fact that we like Volvo’s design direction with the new Coupe Concept that’s on display at the Frankfurt Motor Show, and these live pictures from the brand’s stand only strengthen our belief that company execs should give it a green light for production – wouldn’t you agree? (If you don’t just tell us in the comments).
A modern take on the Volvo P1800 from the 1960, the study is meant to evoke passion, signaling a change of direction for the sober Swedish company under the ownership of China’s Geely Motors. Besides the more appealing design, the concept also showcases the brand’s new Scalable Product Architecture and the efficient four-cylinder Drive-E powertrains.
“The Volvo Concept Coupé show what you can expect from our new architecture: the confident stance, the proportions and the most prominent design signatures,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.
At the press conference in Frankfurt, Volvo said that the Coupe is the first in a series of three concept cars that will demonstrate its new design DNA, paving the way for the presentation of the all-new XC90 SUV next year.
“Even though the all-new XC90 is a different type of car, you will recognise the connection instantly,” said Ingenlath.