Lincoln Uses Direct Comparison to Lexus ES to Promote MKZ Sedan

The Lincoln brand as a whole is still frankly a bit stale, so they are using a targeted approach to their advertising. Not only are they focusing almost exclusively on their most well-known model, the MKZ (hybrid), but have also brought along a Lexus ES to…compare.

It’s not really a comparison per se, as the set of questions is rigged – you will get it once you have watched the videos posted below.

Company officials are aware of that the image associated with Lincoln cars has all but lost its luster, as the Detroit Free Press reveals quoting company officials. They received a statement from group marketing manager, Andrew Frick, who admitted that “Leading with the Lincoln brand as a whole right now wouldn’t get us as far as leading with key products,” adding that “When we lead with nameplates (models) we have better recognition.”

The new ad campaign will run through to the end of the year, though, Frick mentioned that they will not be submitting any ads for this year’s Super Bowl, using TV and hashtags to do the dissemination.

By Andrei Nedelea


Amazon Airs Documentary About BMW’s Formula E Team

Amazon’s documentary focuses on the development and application of BMW’s electric powertrains for racing and road use.

Daimler Seeking $1.1 Billion Of Savings Through Job Cuts At Mercedes

The German car maker will cut 10 percent of its management posts and seek to save another 300 million euros from staff costs.

2021 Mustang Mach-E Mistakenly “Leaked” By Ford, Starts At Just Under $44k

The 2021 Ford Mustang Mach-E will offer up to 300 miles (483 km) of driving range.

2020 Toyota Supra Driver Floors It, Crashes Right Into A Tree

The driver was probably trying out some kind of mod, but lost control of the Supra and crashed into a tree.

2020 Audi S8 Offers Supercar Performance Wrapped In Comfort And Luxury

The S8 has a rather discreet styling, but with 563 HP and a plethora of safety and comfort features, it’s very tempting.

Holden’s Project Monaro Is A Wonderful One-Off – And You Can Win It

The one-off Holden Monaro in question is painted Panoramo Blue Suede.

2019 LA Auto Show Preview: A-To-Z Guide To All The Debuts

Here’s a full list of all the world and North American vehicle premieres happening at the 2019 LA Auto Show .

Bad Driver Gets Instant Karma After Near Collision

Following the close call, the driver cut off a cop and got pulled over.

2020 Mercedes GLA Will Debut In “A Few Weeks”

Mercedes will reportedly skip auto shows and debut the 2020 GLA online.

1954 Jaguar XK120 Needs More Than A Dust-Off To Be Brought Back To Life

The classic Jaguar XJ120 will be auctioned off online between November 20 and 27 for an estimated $32k-35k.