Mopar Prepping 20 Chrysler Group Concepts for SEMA, Including New Cherokee

Another year, another SEMA Show extravaganza for the Chrysler Group and its Mopar performance and accessories division that will be heading down to the Las Vegas Strip in the beginning of November with 20 uniquely tuned cars from the Chrysler, Jeep, Dodge, Ram, Fiat and SRT brands. We’re not going to lie – it’s the new Jeep Cherokee-based tuning concept(s) that we’re mostly waiting to see, with Mopar providing a cropped glimpse of the SUV in one of the four drawings it released today. The other three pictures show the Chrysler 300, Fiat 500L and Ram truck. Nothing else was released about the group’s SEMA show cars. “We developed these Mopar-modified vehicles to inspire ultimate customization,” said Pietro Gorlier, President and CEO of Mopar. “With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization.”