If the report proves true, Tavares would first serve under the leadership of the current first executive of the company, Philippe Varin, then take full control as the latter steps down in 2014.
Bloomberg says the information is almost official, but that it has yet to be confirmed in an official manner.
Tavares will be PSA’s third CEO in seven years, a period when the French automaker’s offerings have not been the most enticing, and even now, aside from the RC-Z and 208 GTi, it’s really hard to want any of their cars as more than adequate transportation…
Even the much talked about all-new 308 is nowhere near as good as it could have been, and it’s as if they are unable to make a well-rounded car that not only looks good or has quirky styling features – their most recent cars have even lost that, yet are not any better at the practical side (or quality for that matter).
Hopefully, this will bring about positive change within PSA, otherwise they are in serious trouble when it comes to short- to mid-term future prospects.
By Andrei Nedelea