Jaguar will advertise its new F-Type Coupe during the second half of the Super Bowl XLVIII on February 2, 2014. The new brand and product advertising campaign will be called “British Villains” and will include the Jaguar’s first television commercial produced for running in the broadcast of the biggest sports event in America.
We’re told that the campaign features a 30-second spot and a wide range of digital assets and executions and will pay tribute to Brits that have long made the best villains in movies, “combining intelligence with charm, restlessness with calm, and always confident.”
The campaign asks the question, “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” and will launch with a unique hashtag, #GoodToBeBad, projecting the image of the British villains onto the F-Type Coupe.
The commercial features renowned British actors and is being filmed by Academy Award-winning British film and television director Tom Hooper in London.
“The campaign signals that the F-Type Coupe is the new British bad boy in the segment and is designed to disrupt the tradition-bound sports car market,” said Jeff Curry, Brand Vice President, Jaguar North America. “We look forward to bringing the best of British film to the Super Bowl viewing audience with renowned actors and Academy Award-winner director Tom Hooper,” he added.
The new F-Type Coupe will debut later this month at the Los Angeles and Tokyo motor shows.
By Dan Mihalascu