Jesse James' Texas Barbeque Take on the Toyota Tundra

You may know Jesse James as a reality television personality, but his main job is being the owner and CEO of West Coast Choppers (WCC), which will be heading to the SEMA Show (November 5-8) with a custom concept of the Toyota Tundra truck with a Texas barbecue theme.

Now, you’ll probably be wondering, “where the heck is the Texas barbeque theme?”, and rightfully so, since nothing of the sort can be seen in the two pictures released by Toyota.

Well, it’s all hidden under the Tundra’s covered truck bed as James says he drew inspiration from Texas restaurateur Tim Love to build an 8-foot combination KitchenAidÒoven and white oak chopping block that extends from the tailgate.

“We didn’t want anything silly. We wanted a high-end look to go along with the fully serviceable chef’s kitchen,” James said. “Nothing is visible until you slide out the stovetop from the back. It came out great.”

The exterior of the Toyota truck has been modded with wheel arch extensions, bigger off-road wheels, a Camburg suspension and N-FAB nerf steps.



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