They say there’s no such thing as bad publicity. If that’s true, Dodge should be grateful that Ron Burgundy, the star of its advertising campaign for the Durango, has criticized the SUV on the “Conan” show.
Fictional anchorman Burgundy (played by Will Ferrell) told Conan O’Brien the Durango he helps promoting is a terrible car, much to the amusement of spectators.
When asked how he feels about the fact that Durango sales rose 59 percent in October (the month the ads began being aired), Burgundy gave an unexpected answer, saying it’s amazing how sales went up considering that the Durango is a terrible car.
Obviously, this is part of the promotion strategy for the SUV, and it’s pretty amazing Dodge had the courage to approve it. It’s definitely funny and helps raise awareness on the SUV.
By Dan Mihalascu