If you liked last month’s Dodge ads featuring fictional news presenter from the 1970s, Ron Burgundy, then you’ll be glad to know that new spots have surfaced. Apparently, Dodge and Will Ferrell filmed around 70 commercials, many of which are the product of the comedian’s improvising genius.
You’ll notice that while some commercials start in an identical manner, they have different endings, as Ferrell improvised on the spot. The ads were shot over two days in Los Angeles in August and serve to promote not only the Dodge Durango SUV, but also Ferrell’s movie “Anchorman 2, The Legend Continues”. A sequel to 2004’s “Anchorman: The Legend of Ron Burgundy”, the movie premieres in the U.S. on December 20.
Until then, you can get more of Burgundy’s humour by watching the new Dodge ads posted below in which you’ll notice some sequels to the Durango commercial featuring the horse and to the one where Burgundy doesn’t know how to pronounce MPGs.
By Andrei Nedelea