Opel Gets Playful with 2014 Adam, Showcases New Colors with Toy Models

Opel announced that it will be offering five new body colors, four roof colors, fresh interior design highlights and three new seat fabrics for its 2014 Adam city car. To showcase these refreshments, Opel chose a rather unusual approach, releasing a photo gallery that only includes 1:43 scale models. The unique photo project made by Axel Wierdemann from Wiesbaden features the micro Adam together with small characters of the same scale in outdoor surroundings – more specifically, near Opel headquarters in Rüsselsheim. The new colors expand the model’s customization options to 16 shades that can be used for both body and roof, plus six different roof colors that can be combined with the exterior. The new body colors include a new silver hue called “Silverwalker”, a warm grey (“Pink-Kong”), a dark brown (“M. Darkside”), a vibrant blue (“Let it Blue”) and a lime green (“dancing Green”) and. The last three are also available as exclusive roof colors. On the inside, the 2014 Opel Adam brings three new seat fabrics, three new decors, two new colors, a new headliner, two new interior mirror colors, three new exterior mirror cap decors, as well as one new logo bar color and two new sets of exterior decals. In addition, Opel also launched two special models called Adam Black Link and Adam White Link, which feature a black-white smartphone design with aluminum accents, as well as the IntelliLink infotainment system and Siri Eyes Free support as standard. Prices start at €16,190 ($22,260) in Germany, including VAT. By Dan Mihalascu