Insecure BMW Tries to Sell Us the i8 Hybrid on Looks and Performance

The i8 is a strange car for BMW in that it’s a hybrid and mid-engined, yet it also promises to offer the same qualities that buyers of their cars expect, like sports car performance and looks, plus a dash of the futuristic. All of that with claimed low fuel bills.

However, BMW has seemed insecure about both it and the i3 ever since they were revealed, and all their literature and videos put out have been kind of aggressive in bringing the message that it is a real sports car that looks good across to the audience. It just happens to also be efficient and a hybrid…

The two videos posted below are no exceptions and in the one about performance, it (the i8) gets personified as a she.

Also, they chose a black car  that’s not all that well lit for this presentation, in order to hide the weird shapes that immediately pop out on white examples

Scroll down and expect facts, figures and epithets to be thrown your way, in the hopes that you’re one of the people who really do want to spend all that money on an i8. It even has a flashy key if you’re still not bent on sealing the deal.

By Andrei Nedelea

VIDEO

2020 Porsche Taycan Interior Fully Revealed, Even The Passenger Gets A Touchscreen

The Porsche of the future sure is futuristic.

Chevrolet Details 2020 Bolt, Confirms 259 Mile Range

Despite being able to travel an extra 21 miles, the car will still cost $37,495 before incentives.

Audi Could Team Up With BMW And Mercedes On Autonomous Driving Tech

An announcement could come at the Frankfurt Motor Show.

Richard Hammond Celebrates His Mid-Life Crisis With A (….Sponsored) Ford Ranger Raptor

Richard Hammond even shocks his passengers with some off-roading in the Ford Ranger Raptor.

Lamborghini Teases A Mystery Model For Frankfurt, Could Be A Limited Edition Hypercar

The model appears to draw inspiration from the 2017 Terzo Millennio concept.

2020 Chevrolet Bolt To Have Increased Range Of 259 Miles

The model could have an extra 21 miles of range.

Ford Thinks Its Co-Pilot360 Tech Will Silence Backseat Drivers

According to a recent study, 68% of drivers believe backseat driving behavior will go down thanks to semi-autonomous tech.

Tesla Would Like To Enter The Indian Market, If Not For Exorbitant Taxes

The Indian government wants to establish itself as a global manufacturing hub for electric vehicles so, naturally, Elon Musk is keeping an eye on it.

Charlize Theron Goes For A High-Octane Ride In Hyperdrive Traler

Hyperdrive will gather 28 car enthusiasts around the world competing in various challenges.

Lexus’ Upcoming EV Concept Could Preview A Production Model

A new CT could also be in the works for 2021.