Porsche Already Considering Raising Production Target for Macan SUV

Porsche’s Macan has only just seen the light of day, not reaching any customers yet, and the German automaker is already pondering upping the planned production figures. WirschaftsWoche reported (via Reuters) that they’re looking at raising the number from 50,000 to 80,000 units on unclear grounds.

Set to hit showrooms in April, the next Audi Q5-related Macan is the model Porsche is looking towards for the increase of its annual sales figure to over 200,000. Apparently, they were not shooting for that goal until 2018, but now the sub-Cayenne SUV has come in to make them rethink it and place it the nearer future.

However, I struggle to understand where this optimism comes from, given the awkward pricing structure that the Macan’s range suffers from that makes it a direct rival for the bigger, more spacious Touareg platform-based Cayenne.

Maybe it’s just Porsche’s way of creating a bit of hype a few months before the actual launch, saying that it will sell very well and perpetuate that mentality until prospective buyers begin to think it’s a though of their own – this could be a promo of sorts

By Andrei Nedelea



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