Lamborghini Details Customizing Program for Aventador [w/Video]

Lamborghini has released new details about its renewed Ad Personam personalization program for the Aventador. The customizing program is showcased on an Aventador LP 700-4 Roadster AD Personam at the Geneva Motor Show.

The car is exhibited in the AD Personam Studio, a fully-functional workshop where customers are assisted in the process of creating their very own, made-to-order Lamborghini Aventador. The studio features color and material samples and a car configurator, which gives a preview of the result on the finished vehicle.

The Aventador LP 700-4 Roadster AD Personam is the first vehicle with Forged Composite inserts on the front spoiler, air intake, rear spoiler, and on the door sills, instrument cluster cover, infotainment controls and screen trim.

The mirrors and transparent engine hood details have received a matt silver paint instead of black, while the bodywork color is Blue Sideris, a shimmering blue matching the dual-color rims and the Forged Composite roof with blue highlights and special Y-shaped livery.

Lamborghini says the renewed AD Personam customizing program allows customers to commission a new model right down to the smallest details. There are now more passenger compartment color combinations, an expanded choice of leather and Alcantara colors, as well as new colors for floor-mats and seatbelts. New dual-color exterior paint and livery possibilities are offered.

The Ad Personam program also adds a range of new materials, from semi-aniline leather to Forged Composite, a Lamborghini patented carbon-fiber material offered for the hard top, interior and exterior details of the Aventador. The customizing program will soon be available on the Huracan as well.

By Dan Mihalascu

PHOTO GALLERY