Marchionne States that Roadster Produced with Mazda May Not Necessarily Wear Alfa's Badge

We told you about the rumors regarding the Fiat Group having second thoughts on placing an Alfa Romeo badge on the roadster that Fiat and Mazda are jointly developing, with Mazda’s version to be badged as the next-generation MX-5. Now, we have the official word on the matter from Fiat Chrysler Automobiles CEO Sergio Marchionne.

“The brand that we use will be chosen in due time. I don’t believe there was an irrevocable obligation to use an Alfa architecture,” Marchionne said at a press conference at the Geneva auto show. “Maybe we will, maybe we won’t. The important thing is that industrially the project is moving forward,” the executive added.

This latest statement seems to support an earlier declaration from September 2013, when Marchionne said there won’t be any Alfa Romeos built outside of Italy as long as he is boss.

Under the initial January 2013 announcement, the Alfa Romeo roadster was supposed to be built together with the next-gen MX-5 at Mazda’s plant in Hiroshima, Japan, with each car to sport different styling and engines. However, a report from Automotive News Europe said Fiat may consider giving the roadster to the Fiat brand or Abarth performance sub-brand.

Despite uncertainty regarding the brand Fiat will choose to put on the roadster, Marchionne said the Italian carmaker will go forward with the project and that it is currently in discussions with Mazda. “We remain committed to using that architecture with our powertrains,” the executive said.

By Dan Mihalascu

Note: Older Alfa Spider shown above, 2010 Pininfarina Alfa Romeo 2ueottanta Concept and MX-5 test-mule pictured below

PHOTO GALLERY

2010-Pininfarina-Alfa-Romeo-2ueottanta-Concept-12010-Pininfarina-Alfa-Romeo-2ueottanta-Concept-22010-Pininfarina-Alfa-Romeo-2ueottanta-Concept-32010-Pininfarina-Alfa-Romeo-2ueottanta-Concept-4Mazda-MX-5-Test-Mule-1Mazda-MX-5-Test-Mule-2Mazda-MX-5-Test-Mule-3Mazda-MX-5-Test-Mule-4Mazda-MX-5-Test-Mule-5

2020 VW Tiguan Getting More Gear, But You Might Want The 2019MY For Its Longer Warranty

All but the range-topping Tiguan SEL Premium R-Line are expected to become more expensive.

GM’s Detroit-Hamtramck Plant Saved By UAW Agreement, Will Reportedly Build An Electric Pickup

The Cadillac CT6 could get a second chance at life.

Polestar To Launch Its First North American Store In Montreal

Polestar will start selling its first standalone electric performance sedan locally in June 2020.

Base Porsche Taycan 4S Configurator Is Live; How Much Would Yours Cost?

The Taycan 4S comes as standard with a 79.2 kWh battery good for 252 miles of range and two motors with up to 563 HP.

Pre-2018 Teslas Can Become Bricked Due To Worn-Out Flash Storage Chips

The sheer amount of logs burns out the chip, resulting in no infotainment, climate control or even charging – and a replacement can cost $5k!.

2021 Volkswagen T7 Multivan Renders Shed New Light On Latest Spy Shots

The next-generation VW T7 Multivan will bring significant changes both on the surface and beneath the skin.

Ford’s Bringing Eight Modified Crossovers And SUVs To SEMA

The company will be showcasing an assortment of Explorers, Escapes and Expeditions.

Is This The 2021 Ford Bronco’s Animation Screen?

Ford ain’t going to be happy about this one, if the Bronco screen animation is legit.

VW Golf Countdown: 1983-1991 Mk2 Became The Evolution Of An Icon

The implementation of AWD, ABS, power steering and others led the Golf Mk2 to new heights.

Bentley Testers Had An Oopsie On The ‘Ring Crashing 2020 Flying Spur Prototype

Accidents happen, especially on the Nordschleife, but one can’t help but feel sorry for this Flying Spur.